Your beauty brand, your rules
Handmade skincare, natural cosmetics, bath bombs, artisan soaps, candles — your products deserve a shop that showcases your brand story and ingredients philosophy, not one that buries them under marketplace chrome. From £15/mo with zero transaction fees.
Sound familiar?
If you’re selling beauty products on a marketplace or an overpriced platform, you’ve probably hit these walls.
Marketplace platforms commoditise your brand
On Etsy or Amazon, your lovingly crafted skincare sits next to mass-produced alternatives. Customers compare on price, not quality. Your brand story gets lost.
Transaction fees eat into tight margins
Beauty products often have lower margins than other categories. A 2% transaction fee on top of card processing adds up fast when you’re selling £8 lip balms.
No space to tell your ingredients story
Customers buying beauty products care deeply about what goes into them. Generic product listings don’t give you room to explain sourcing, formulation, or your philosophy.
Competing with mass-produced alternatives
Marketplace search results mix your handmade, small-batch products with factory-made imports. Your own shop lets customers find you on your terms.
Everything your beauty shop needs
All included from £15/mo. No paid apps, no transaction fees, no surprises.
Product variants (scent, size, colour)
Lavender in 50ml and 100ml? Rose gold shimmer in three shades? Set up as many variant combinations as you need, each with its own price adjustment.
Rich product descriptions
Use the page builder to create detailed ingredient lists, usage instructions, and sourcing stories right on your product pages. No character limits.
Beautiful product galleries
High-quality images are everything in beauty. Upload as many photos as you need — lifestyle shots, close-ups, texture details, before-and-after comparisons.
SEO tools for organic discovery
Custom meta titles, descriptions, auto-generated sitemaps, and clean URLs. Help customers find your products when they search for "handmade rose soap UK".
Customer reviews & social proof
Social proof is everything in beauty. Built-in reviews let customers share their experience — no paid app required. Reviews display right on the product page.
Page builder for brand stories
Create "About our ingredients", "Our process", or "Sustainability" pages with the drag-and-drop page builder. Tell your story the way you want.
Discount codes for bundles
Create percentage or fixed-amount discount codes for gift sets, bundles, or seasonal promotions. Drive repeat purchases with targeted offers.
Perfect for
Whether you’re pouring candles at the kitchen table or running a growing skincare label, Haul scales with you.
Handmade soap makers
Skincare brands
Bath bomb creators
Natural cosmetics
Candle makers
Essential oil blends
Nail art sellers
Hair accessories
Your brand story matters
Customers buying beauty products care deeply about what goes into them and who makes them. They want to know your sourcing story, your formulation process, your values.
On a marketplace, that story gets buried under platform branding and competitor listings. On your own Haul shop, every page — from your homepage to your “About our ingredients” section — reflects your brand.
Beautiful product photography, detailed ingredient breakdowns, your sustainability pledge — all presented exactly the way you want. No compromises.
Get started in minutes
Already selling somewhere else? Bring your catalogue across with a simple CSV import.
Export your products
Download your catalogue as a CSV from your current platform. Products, prices, descriptions, and images all come across.
Import into Haul
Upload your CSV to Haul. We map common formats automatically — your products go live in minutes.
Customise your shop
Use the page builder to set up your brand colours, create ingredient pages, and make it yours.
Frequently asked questions
Can I list full ingredient breakdowns on my product pages?
Absolutely. Haul’s product descriptions support rich text with no character limits. You can include full INCI ingredient lists, usage instructions, allergen warnings — whatever your customers need to make an informed purchase.
How do I handle product bundles and gift sets?
You can create bundle products with their own listings, or use discount codes to offer a percentage off when customers buy a set. Variant groups let you offer options like "Choose 3 scents" within a single product.
Can I show before-and-after images?
Yes. Each product can have multiple gallery images. Upload before-and-after shots, texture close-ups, lifestyle photos — as many as you need. The gallery displays them beautifully on desktop and mobile.
How do I set up gift sets with different combinations?
Use variant groups to let customers pick their preferred scents or products within a set. For example, a "Pick your own" bath bomb box could let customers choose 6 from 12 options using custom text fields and variant selections.
What does it cost?
Haul starts at £15/mo for the Starter plan (up to 75 products) and £35/mo for Pro (unlimited products). Both plans include zero transaction fees, customer reviews, discount codes, and the full page builder. You only pay standard Stripe card processing fees.
Ready to launch your beauty shop?
Haul is launching soon. Register your interest to get early access and be one of the first beauty brands on the platform.
Built by a UK small business owner. Bootstrapped, independent, no VC funding.