E-commerce platform cost calculator
Enter your monthly revenue and average order value to see the true cost of selling on Shopify, Wix, Squarespace, and Haul — including all fees, processing charges, and hidden extras.
≈ 80 orders per month
Haul Starter
£61/mo
Haul Pro
£81/mo
Shopify Basic
£95/mo
Wix Core
£80/mo
Squarespace Core
£130/mo
How we calculate the costs
We include every fee you’d actually pay — subscription, transaction fees, payment processing, and essential apps. No hidden surprises.
| Platform | Subscription | Transaction fee | Processing | Apps | Notes |
|---|---|---|---|---|---|
| Haul Starter | £15/mo | 0% | 1.5% + 20p (Stripe) | £0 | Everything included. No app store. |
| Haul Pro | £35/mo | 0% | 1.5% + 20p (Stripe) | £0 | Unlimited products, priority support. |
| Shopify Basic | £25/mo | 0% | 2% + 25p (Shopify Payments) | ~£10/mo | VAT invoices, reviews, etc. need paid apps. |
| Wix Core | £24/mo | 0% | 1.5% + 20p (Stripe) | ~£10/mo | Many features need third-party apps. |
| Squarespace Core | £24/mo | 3% | 1.5% + 20p (Stripe) | £0 | 3% transaction fee on Core plan. |
Frequently asked questions
Are these costs accurate?
We use publicly available pricing from each platform as of early 2026. Costs include subscription fees, transaction fees, payment processing (Stripe or platform-native), and a conservative estimate for essential apps. Actual costs may vary based on your specific setup.
Why do Shopify and Wix have app costs?
Shopify and Wix charge separately for features like VAT invoices, customer reviews, and order notifications that are built into Haul. We estimate £10/mo as a conservative figure — many sellers spend more.
What about Etsy?
Etsy is a marketplace, not a standalone shop platform, so a direct comparison is tricky. Try our Etsy Fee Calculator for a detailed breakdown of what Etsy charges per sale.
Does Haul really charge zero transaction fees?
Yes. You only pay Stripe's standard UK card processing rate (1.5% + 20p per transaction). Haul never takes a percentage of your sales.
What happens if my revenue grows?
The more you sell, the more you save with Haul. Transaction fees on other platforms scale with revenue, but Haul's subscription stays flat. Try increasing the revenue slider to see the difference.
Ready to pay less?
Haul is launching soon. Register your interest to get early access and start keeping more of your revenue.
Built by a UK small business owner. Bootstrapped, independent, no VC funding.