Your craft deserves its own shop
You pour hours into every piece you make. Your online shop should reflect that care — not bury your brand under a marketplace’s logo. Haul gives craft sellers a proper, independent shop from £15/mo with zero transaction fees and zero listing fees.
Sound familiar?
Marketplaces helped you get started. But as your craft business grows, the trade-offs start to hurt.
Rising marketplace fees
Etsy’s transaction fee, listing fees, offsite ads fee, payment processing — it adds up to 15–20% of every sale. That’s money that should be going back into your craft.
Algorithm dependency
Your sales shouldn’t depend on whether a marketplace decides to show your products today. With your own shop, customers find you through your marketing, your SEO, your social media.
Brand identity loss
On a marketplace, customers remember the marketplace — not you. Your shop should look and feel like yours, with your colours, your story, and your name front and centre.
Listing fees add up
Paying 20p per listing might seem small, but when you have hundreds of products with multiple variants, those listing fees become a real cost — especially if items don’t sell immediately.
Features craft sellers actually need
No bloat, no paid plugins. Everything below is included on the £15/mo Starter plan.
Product variants
Sizes, colours, materials — set up variant groups once and reuse them across products. Price adjustments per option, so a large print can cost more than a small one.
Personalisation fields
Let customers add custom text to their order — names on jewellery, messages on candles, initials on leather goods. Built right into the product page, no plugins needed.
Image galleries
Show off your work properly. Multiple high-quality images per product, drag-and-drop ordering, and fast loading from a global CDN.
SEO tools
Custom page titles, meta descriptions, automatic sitemaps, and clean URLs. Help your products get found on Google instead of relying on marketplace search.
Customer reviews
Build trust with genuine reviews on your own shop. No paid apps — reviews are built in, with moderation so you stay in control.
Discount codes
Run sales, offer percentage or fixed discounts, set minimum order values. Perfect for craft fair follow-ups or rewarding repeat customers.
Perfect for every kind of maker
Whether you work with wool, wood, wax, or wire — Haul is built to showcase handmade products properly.
Don’t see your craft? Haul works for any product-based business.
If you make it and sell it, Haul can power your shop.
Keep 100% of your brand
On a marketplace, your shop sits inside someone else’s website. With Haul, every pixel is yours.
On a marketplace
- Their logo at the top of every page
- Competitor products shown alongside yours
- Limited control over layout and design
- Customers remember the marketplace, not you
- You can't build an email list easily
On your Haul shop
- Your brand, your colours, your logo
- No competitor products in sight
- Full page builder with drag-and-drop sections
- Your own domain (yourshop.co.uk)
- Built-in newsletter signup for repeat customers
Moving from Etsy? We’ve made it easy.
You don’t need to close your Etsy shop straight away. Run both while you build up traffic to your own site.
Export your products
Download your Etsy listings as a CSV file. Product titles, descriptions, prices, and images all come across.
Import into Haul
Upload the CSV to your Haul admin. We map the fields automatically — your products go live in minutes.
Share your new link
Update your social media bios, add your shop URL to craft fair business cards, and start directing customers to your own shop.
Tip: Many craft sellers keep their Etsy shop open as a secondary sales channel while building up their own website traffic. There’s no rush to close it.
Frequently asked questions
Can I sell personalised items on Haul?
Yes. Haul has a built-in custom text field that you can add to any product. When a customer orders, they type in their personalisation (a name, a message, initials) and it’s saved on the order for you to see when making the item. No plugins or workarounds needed.
Do I need any technical skills to set up a shop?
No. If you can use Etsy’s listing editor, you can use Haul. The admin dashboard is straightforward — add products, upload images, set prices. The page builder uses drag-and-drop sections, so you can customise your shop’s look without touching any code.
How much does it cost compared to Etsy?
Haul starts at £15/mo with zero transaction fees and zero listing fees. On Etsy, between the 6.5% transaction fee, 20p listing fee, 3-4% payment processing, and optional offsite ads fee, you can easily lose 15–20% of each sale. For most craft sellers doing over £200/mo in sales, Haul works out cheaper.
Can I use my own domain name?
Yes. You can connect your own domain (like yourshop.co.uk) on any plan. We handle SSL certificates automatically. You also get a free myhuskai.co.uk subdomain to start with.
What about getting found on Google?
Haul includes proper SEO tools — custom page titles, meta descriptions, automatic sitemaps, clean URLs, and structured data. Many craft sellers find that their own website ranks better for specific product searches than their Etsy listing, because you have full control over the content.
Ready to own your shop?
Haul is launching soon. Register your interest to get early access and be one of the first craft sellers on the platform.
Built by a UK small business owner. Bootstrapped, independent, no VC funding.