Handmade product pricing calculator
Work out the right price for your handmade products. Factor in materials, labour, packaging, and overhead — then see your profit per item and what you’d actually take home after platform fees.
Your costs
Enter what it costs you to make one item.
Your pricing
Based on your costs and desired margin.
Cost breakdown
Recommended price
£42.86
At 30% margin — £12.86 profit per item
Monthly projection
Platform fees per sale
At £42.86 + £3.50 shipping
The pricing formula
This calculator uses a standard cost-plus pricing formula used by professional makers and craft businesses.
Recommended price = (Materials + Labour + Packaging + Overhead) ÷ (1 − Margin%)
Materials: The raw cost of everything that goes into the product — fabric, beads, wax, ingredients, etc.
Labour: Your time multiplied by your hourly rate. Don’t undervalue your time — £12–20/hr is a reasonable starting point for skilled craft work in the UK.
Packaging: Boxes, tissue paper, labels, thank-you cards, tape — everything needed to send the product.
Overhead: A share of your fixed costs spread across products: equipment, electricity, workspace, insurance, software subscriptions.
Margin: Your profit on top of costs. 30–50% is typical for handmade products. Higher margins give you room for sales and wholesale.
Frequently asked questions
What hourly rate should I use?
At minimum, use the UK National Living Wage (currently £12.21/hr for over-21s). Many makers charge £15–20/hr for skilled work. If you're experienced or your products are premium, go higher. Your time has real value — don't price it at zero.
What counts as overhead?
Overhead is any cost that isn't directly tied to one product but keeps your business running: workspace rent, electricity, equipment depreciation, insurance, software subscriptions, craft fair table fees. Divide your monthly overhead by the number of items you make to get a per-item figure.
Should I include shipping in my product price?
That's a business decision. "Free shipping" (built into your price) can increase conversions, but it means you absorb shipping cost variations. Many UK sellers charge shipping separately to keep product prices competitive.
How does this compare to the "times 3" rule?
The old rule of thumb (materials × 3 = retail price) is a rough starting point but doesn't account for labour time, overhead, or your desired margin. This calculator gives you a more accurate picture based on your actual costs.
Why are Etsy fees so much higher than Haul?
Etsy charges a 6.5% transaction fee, a 4% + 20p payment processing fee, and a 20p listing fee per item. That adds up to roughly 11–12% of each sale before offsite ads. Haul charges zero transaction fees — you only pay Stripe's 1.5% + 20p.
Keep more of every sale
Haul is launching soon. Zero transaction fees, zero listing fees — just £15/mo for your own professional online shop.
Built by a UK small business owner. Bootstrapped, independent, no VC funding.