Your fashion label deserves its own home
Independent clothing brands, jewellery designers, and accessories makers — stop sharing the spotlight with fast fashion. Build your own online shop with the tools you actually need, from £15/mo with zero transaction fees.
Sound familiar?
If you’re selling fashion on marketplaces or paying through the nose for a bloated platform, you’re not alone.
Marketplaces dilute your brand
On Etsy or Amazon, your label sits alongside thousands of competitors. Customers remember the marketplace, not your brand.
Transaction fees eat into thin margins
Fashion margins are tight enough without platforms skimming 2–6.5% off every sale. Those fees add up to thousands a year.
Limited customisation
Cookie-cutter templates that make every shop look the same. Your brand deserves a look that matches your creative vision.
Competing on someone else’s platform
Marketplace algorithms decide who gets seen. One policy change and your visibility vanishes overnight.
Everything a fashion brand needs
Every feature listed here is included on Haul’s £15/mo Starter plan. No paid apps, no add-ons, no surprises.
Size & colour variants
Create unlimited combinations of size, colour, material, and any other option. Each variant can adjust the price, track its own stock, and show its own image.
High-quality image galleries
Upload multiple product images — front, back, detail, on-model. Let customers see every angle before they buy. Images are served from a global CDN for fast loading.
Collections & category pages
Organise products into collections — by season, style, occasion, or however your brand works. Each collection gets its own landing page with SEO metadata.
SEO for brand discovery
Automatic sitemaps, meta tags, Open Graph images, and structured data. Get found by customers searching for exactly what you make.
Page builder for lookbooks
Create stunning lookbook pages, about-us stories, and seasonal editorials with the drag-and-drop page builder. No code required.
Discount codes & seasonal sales
Run percentage or fixed-amount discounts. Set up seasonal sales with automatic banners. Create promo codes for influencer collaborations.
Perfect for
Haul works brilliantly for any fashion seller who wants their own professional online shop without the complexity or cost of enterprise platforms.
Your domain. Your design. Your customers.
No marketplace logos competing for attention. No algorithms deciding who sees your products. When a customer visits your Haul shop, the only brand they see is yours.
Custom domain
Trade from yourbrand.co.uk — not a marketplace subdomain. SSL included.
Brand theming
Your colours, your fonts, your logo. The page builder lets you create a shop that matches your creative vision.
Direct relationships
You own the customer relationship. Build an email list, offer loyalty discounts, and grow repeat business.
Getting started is simple
Whether you’re starting fresh or moving from another platform, Haul makes it painless to get your shop live.
Import your catalogue
Upload your product catalogue via CSV. Titles, descriptions, prices, variants, and images all come across.
Brand your shop
Set your colours, upload your logo, and build your pages. The page builder makes it easy to create lookbooks and editorials.
Connect your domain
Point your domain to Haul and you’re live. SSL is automatic, and we handle the technical bits.
Frequently asked questions
Can I create lookbook pages?
Yes. Haul’s page builder lets you create rich editorial pages with full-width images, text overlays, and product grids. Perfect for seasonal lookbooks, brand stories, or campaign pages.
Can I add size guides to my products?
Absolutely. You can add detailed size guide information to any product using the rich text editor in the product description, or create a dedicated size guide page and link to it from your products.
Can I upload multiple product images?
Yes. Each product supports multiple high-resolution images — front, back, close-up, on-model, flat-lay. Images are served from a global CDN so they load quickly for customers anywhere.
Can I create a returns policy page?
Yes. The CMS page builder lets you create any static page you need — returns policy, delivery information, about us, care instructions. Each page gets its own URL and appears in your site navigation.
Do you charge transaction fees?
No. Haul charges zero transaction fees. You pay your Stripe card processing fees (1.5% + 20p) and your Haul subscription (£15/mo Starter or £35/mo Pro). That’s it.
Ready to launch your fashion shop?
Haul is launching soon. Register your interest to get early access and be one of the first fashion brands on the platform.
Built by a UK small business owner. Bootstrapped, independent, no VC funding.