Haul vs Wix for small businesses
Wix can build almost anything. But if you specifically need an online shop, its e-commerce plans are expensive and page speed is a common concern. Here’s how it stacks up against Haul.
Feature-by-feature comparison
How Haul and Wix compare on the features that matter most for selling online.
| Feature | Haul | Wix |
|---|---|---|
| Monthly price (e-commerce plan) | From £15/mo | Core: £24/mo |
| Transaction fees | Zero | Zero (on paid plans) |
| Product variants | Unlimited groups & options | Up to 6 options, 30 choices |
| Built-in reviews | Included on all plans | App required (free tier limited) |
| Discount codes | All plans | All e-commerce plans |
| Custom domain | All plans | All paid plans |
| Page speed | Cloudflare edge (global CDN) | Often flagged as slow |
| Page builder | Section-based editor | Full drag-and-drop (ADI + Editor) |
| Blog | Included | Included |
| VAT / tax support | UK & EU VAT built in | Automated tax via Avalara |
| Stock management | Full stock control | Basic inventory |
| App marketplace | All features built in | 500+ apps (many paid) |
| Templates | Growing library | 900+ templates |
The real cost of selling
Wix’s cheapest e-commerce plan (Core) starts at £24/month. To get features like abandoned cart recovery and automated emails, you need Business at £32/month. Haul includes everything from £15/month.
Haul Starter
£15/mo
- Zero transaction fees
- Up to 75 products
- Reviews, discounts, VAT — all included
- Cloudflare edge — fast globally
- Stripe processing: 1.5% + 20p
On £2,000/mo revenue you pay £15 + ~£34 Stripe = £49 total
Wix Core
£24/mo
- No Wix transaction fees
- Limited product options
- Reviews need a paid app
- Page speed often criticised
- Stripe / Wix Payments: ~1.4% + 25p
On £2,000/mo revenue you pay £24 + ~£33 processing = £57 total
What Wix does better
An honest look at where Wix has the edge.
Drag-and-drop flexibility
Wix's Editor and ADI give you pixel-level control over every element on the page. If you want complete design freedom beyond a section-based builder, Wix offers more flexibility.
Massive template library
With 900+ templates covering every industry, Wix has one of the largest template libraries available. You can find a starting point for almost any type of business.
What Haul does better
Haul was built specifically for selling products online, not as a general website builder.
Significantly faster
Haul runs on Cloudflare's global edge network. Pages are served from the data centre closest to your customer, resulting in consistently fast load times. Wix's page speed has been a common complaint in reviews.
Lower price, more features
Haul starts at £15/mo with all e-commerce features included. Wix's equivalent e-commerce plan starts at £24/mo, and many features require paid apps from their marketplace.
No app store needed
Reviews, discount codes, shipping zones, VAT invoices, order tracking, and stock control are all built into Haul. On Wix, you'd install separate apps for many of these, adding cost and complexity.
E-commerce focused
Wix is a website builder that added e-commerce. Haul is an e-commerce platform from the ground up. Every decision we make is about helping you sell more and keep more of your revenue.
More comparisons
Frequently asked questions
- Is Wix good for e-commerce?
- Wix can handle e-commerce, but it wasn’t designed for it from the start. Its page builder is excellent for general websites, but shop-specific features like variants, reviews, and stock control are limited compared to a dedicated e-commerce platform like Haul.
- Is Wix slower than other platforms?
- Page speed has been a consistent criticism of Wix sites. While Wix has improved, sites built on Cloudflare’s edge network (like Haul) typically load faster because content is served from the nearest data centre to each visitor.
- Can I switch from Wix to Haul?
- Yes. Export your products as CSV from Wix and import them into Haul. If you need help migrating, our support team can guide you through the process.
- Does Wix charge transaction fees?
- Wix does not charge transaction fees on paid e-commerce plans. However, their cheapest e-commerce plan (Core) is £24/month — 60% more than Haul’s Starter plan at £15/month.
Faster, cheaper, built for selling
Haul is launching soon. Register your interest to get early access and be first in line.